Hasselblad photographer Jeff Nalin captures official portraits of the three Scandinavian winners
of the world-renowned Bocuse d’Or culinary „Olympics“ in Lyon, France
Passion and creativity – two staples for gastronomy and photography – were in abundance at the 2011
Bocuse d’Or in Lyon, France this past January. Founded more than 20 years ago as an international
stepping stone for talented young chefs, the Bocuse d’Or is named after its creator, renowned French
chef and pioneer of modern French cuisine, Paul Bocuse.

Uwe Moebus & Paul Bocuse

For the first time, Hasselblad participated in this prestigious event with an on-site studio where chefs
de cuisine photographer Jeff Nalin used a Hasselblad H4D-40 camera to capture official portraits of
the three winners. Uwe Moebus, Managing Director, Hasselblad France and Hasselblad Germany
remarked that “Hasselblad is proud to be an official supplier of the Bocuse d’Or 2011. We enjoyed
working with our Lyon area partner Carré Couleur and Jeff Nalin, one of the most respected photographers
of the high end culinary scene. We are honored that Nalin, who has made portraits of the most
famous chefs de cuisine for his book, ‘Scenes deux Chefs’, uses a Hasselblad camera to capture his
exceptional images.” The cooperation between Bocuse d‘Or, Hasselblad and Nalin will continue in the
future, as the photographer will capture portraits at national and continental events.
With 2400 seats filled to capacity, the audience cheered on their national teams, adding another level
of excitement to this legendary competition. Chefs who prepare for the contest months in advance,
have 5 hours and 35 minutes to create a fish dish and a meat dish representing the gastronomic culture
of his or her country using the official products of the Bocuse d’Or – with only a single assistant.
Moebus also commented, “I was very impressed by the significance of the Bocuse d’Or, the passion
of the contestants and the enthusiasm of the audience. As the birthplace of haute cuisine, France is
the perfect host country for this event.”

Image by Jeff Nalin, Scandinavian Victory

The meeting of high end cuisine and high end Hasselblad cameras was even more meaningful with
this year’s Bocuse d’Or’s distinctly Scandinavian flavor. “As a Scandinavian company,” adds Moebus,
“Hasselblad is especially proud to congratulate the top three winners of the competition: Rasmus
Kofoed of Denmark in first place, Tommy Myllymaki of Sweden in second place and, Gunnar Hvarnes
of Norway in third place winner.”

Image by Jeff Nalin