Hasselblad launches the new version of its imaging software, Phocus 2.6, and announces the
availability of two exciting new Phocus standalone products.

Hasselblad is proud to introduce the Phocus Family of software products, offering tools matching
the changing working conditions photographers face with each new assignment. With three different
products, each catering to a different style of working, these new Phocus options easily overcome
shifting workflow challenges by providing a high level of efficiency and flexibility of choice.

Phocus 2.6 – available for download now

Phocus Version 2.6

Phocus 2.6 is Hasselblad’s powerful, easy-to-use imaging software. It offers improvements that
expand both application’s capabilities and workflow speed. Brand new cross-platform features such
as the Dust Removal Tool, Star Rating and Filtering, a much faster multi-shot viewer and improved
quality at lower resolution, plus Windows support for TIFF and JPEG files are now part of version 2.6.

For more information on Phocus 2.6 visit the Hasselblad website at:
http://www.hasselblad.com/promotions/phocus-26.aspx

Phocus Quick – available for download now

Phocus Quick

Phocus Quick offers a semi-automated solution to import and process your raw files using the
core strengths of the full version of Phocus. The application imports your images applying basic image
adjustments and saves both – a backup raw copy and a jpg of each image. Ready for printing or
viewing, and ready for future more advanced imaging enhancements.

For more information on Phocus Quick visit the Hasselblad website at:
http://www.hasselblad.com/promotions/phocus-quick.aspx

Phocus Mobile – available for download in March 2011

Phocus Mobile completes the Phocus Family with an imaging app for iPads and iPhones. The app
connects wirelessly to a Mac running Phocus 2.6 and allows users to remotely browse, and rate
images. With an H4D camera connected, you have full access to tethered shooting, including all
the unique camera controls offered by the H4D. Phocus Mobile is available as a free download in
March 2011 from the Apple App store.

To download Phocus 2.6 and Phocus Quick for free, simply register your email-address at:
http://www.hasselblad.com/service–support/technical-support/software-downloads.aspx